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improve your typography when booklet printing

Booklet Printing

Mailing Services fee for booklets: $35 per 1,000 plus $150 setup (includes: processing 1 mailing list, duplication removal if requested, CASS Certification, inkjet addressing, and postal presorting for automation rates).

Booklets are eligible to mail at either Letter or Flat rates, depending on the size and weight per piece.

Letter Rate

Requirements:

  • Size:  8.5×5.5, 6×9, or 8.5×11 if custom trimmed to maximum of 6×10.5 "Slim Jim" style (for standard saddle stitch binding on long dimension only)
  • Weight: 3 oz or less
  • Tabbing:  must be triple tabbed – 2 tabs on right edge of mailing panel and 1 tab on left edge.  Tabs must be 1.5" and non-perfed.
  • Design:  back cover layout must be landscape/horizontal with bound edge at the bottom and include 4” wide x 2” tall unprinted area for addressing
  • Shape must be rectangular and maintain an "aspect ratio" within 1.3 to 2.5 (length divided by height).

Flat Rate

Requirements:

  • Size:  all sizes, 5.5 x 8.5 – 9 x 12
  • Thickness: maximum ¾”
  • Tabbing:  not required
  • Design:  Must include 4” wide x 2” tall unprinted mailing panel for addressing. Mailing panel must be located in the top right corner of the back cover, with the spine on the right edge of the mailing panel.  Mailing panel may be either horizontal or vertical.

Examples of booklet weights per paper type and page count:

  • 8.5 x 5.5, 80# gloss book pages and cover, 48 pages: 3.07 oz
  • 8.5 x 5.5, 100# gloss book plus 10pt cover, 40 pages: 2.81 oz
  • 8.5 x 11, 100# gloss book pages and cover, 32 pages: 5.02 oz
  • 8.5 x 11, 100# gloss book pages plus 10pt cover, 28 pages: 4.76 oz 

Creating a booklet that pleases the eye is an important part of a booklet that gets read and, thus, makes sales. Typography is a major part of that design. Some people pick a font and a couple of sizes and call it good, but there is much more to a visually appealing design than that! Here are a few tips on how to improve your typography when booklet printing.


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